037: Evolve from Being an Early Adopter to an Industry Leader with Matt Skallerud, President of Pink Banana Media

Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today.

 

This Episode is Sponsored By

·      Rhodes Perry Consulting, LLC

·      Register for the Executive LGBTQ A-Z Mentorship Program

·      Learn about Diversity, Equity, & Inclusion Solutions & Get a Free Gift 

Questions Answered in this Episode

·      Who is Matt Skallerud, and what does his business do?

·      Why did Matt get involved in the LGBTQ online industry in 1995?

·      What are some of the lived experiences acquired from being LGBTQ that Matt attributes to helping his company crush it in business?

·      How can you get in touch with Matt?

Resources Shared in this Episode

·      Visit Pink Banana Media’s Website

·      Follow Matt on Twitter

·      Join Matt’s LinkedIn Network

The Out Entrepreneur Community

·      The Out Entrepreneur Facebook Community

·      Join the #OutEntrepreneurPodcast Revolution!

·      Listen, Download, & Subscribe on iTunes 

Rhodes’ Top 3 Recommended Resources

1. Acuity Scheduling is a wonderful system for solopreneur’s and those looking to maximize staff time on the tasks that matter most. Let Acuity take care of the scheduling, and enjoy the first month free when you visit: https://goo.gl/Cduy4a

2. Quickbooks Self-Employed software will take care of everything from tracking trip mileage to managing your quarterly taxes. If you’re considering a simple bookkeeping solution look no further! Try Quickbooks today, and enjoy 50% off of your first 6 months when you visit: http://fbuy.me/excvF.

3. FreshBooks cloud accounting is a great resource if you’re exchanging time for money and you need a simple solution for tracking project hours, invoicing clients, and managing payments. Consider trying FreshBooks for one month of free service when you visit: https://goo.gl/Z6vFBt.  

Rhodes Perry

Rhodes Perry is a nationally recognized expert on LGBTQ and social justice public policy matters, with two decades of leadership experience innovating strategy management, policy and program solutions for corporations, government agencies, and non-profit organizations. At his core, Rhodes is an entrepreneur, where he most recently established Rhodes Perry Consulting, LLC, a national diversity and inclusion consulting firm that uses an intersectional approach to collaborate with leaders on creating solutions in the practice areas of strategy management, issue advocacy, and stakeholder engagement. Previously, Rhodes founded the Office of LGBTQ Policy & Practice at the New York City Administration for Children’s Services, and prior to this assignment he served as the founding Director of Policy at PFLAG National where he led the policy strategy and advocacy efforts for the organization’s 350 chapters. He cut his teeth serving as a Program Examiner at the White House Office of Management & Budget, where he improved upon federal benefit programs designed to provide assistance to low-income communities. Rhodes earned a Bachelor of Arts in Economics and Gender Studies from the University of Notre Dame, and obtained a Master of Public Administration from New York University.